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UCF students getting the word about Tier. Opening this Thursday!
New Night Club Opening Downtown–TIER
Beyond UCF, Entertainment, Night Life — By Staff on February 7, 2012 at 8:51 pm
The owners of Scoop, brothers and UCF alumni Romi and Keith Mawardi, are taking downtown Orlando to the next level, or should I say tier? TIER Nightclub will be aimed toward young professionals looking for the feel of a big city night out.
TIER offers guests an upscale South Florida feel and state of the art lighting while focusing on premium bottle service with multiple VIP lounges. Located at 20 E. Central Blvd., the former building of club Icon, TIER blends in amongst the downtown community. The modest exterior disguises what hides behind its doors.
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The contemporary two level club features an open dance floor that can be viewed from second floor balconies, premium sound equipment and five bars with competitive upscale prices. TIER has named DJ Nova the resident DJ along with hosting several big performances in the upcoming weeks. Talib Kweli will perform for the soft opening this Thursday and DJ Ross One will take the stage the following night.
The Mawardi brothers, along with four other invested UCF alumni, are hoping to change the culture of Orlando by providing guests an exclusive experience like no other. Matthew Roulan, TIER’s marketing director, is hoping TIER will offer regular clientele a familiarity that’s lacking in Orlando.
“We want people to be comfortable and feel at home. We want our doorman to know the regulars’ names and we don’t want them to wait at the door.”
The nightclub will be open each week on Thursday, Friday and Saturday and the venue will be available to host private events during the week. TIER will enforce a strict dress code and have a selective door.
Check out a few inside looks at the new club!
By: Sophie Grace
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